A benchmark Italian red vermouth that is both (thrice?) pleasantly bitter, slightly sweet, and completely delicious. The formula was developed in 1870 in Antonino Carpano's bar in Piedmont, and the distinctive 15-herb recipe is still a family secret. Punt e Mes was made by the Carpano family in Turin until 2001, when Distillerie Fratelli Branca of Milan bought it. Punt e Mes is vermouth in its finest form. I enjoy it by itself with an orange peel and a single, 2 inch craft-cocktail ice cube. It also adds polish to a wide variety of classic cocktails. The label looks like a funky 1960's Italian movie poster. Could easily form the foundation of a vermouth bar concept that I am currently seeking investors for.